3 Steps successful Perform Market Research

Wednesday, November 10, 2010


After the intention of becoming an affiliate marketer for a particular product category, you need to do market research.

Why? Is this important? Is not it troublesome?

You may ask so and think that being an affiliate marketer does not need to do anything else. This opinion is wrong. Like the fishing, the affiliate marketer needs to feed.

If fishing without bait, do not expect to be able to fish a lot. A fish would not we can. Then, how should? How can we feed?


Be patient ... give the bait promote. Well, before doing the promotion, you need to do market research. Market research can help you find out how big the demand of visitors to your product will marketed. And, how tight the competition you may face.

So, how do I research the market?
  1. Observe the market situation. Follow the latest information about the market situation related to the product you are promoting. Learn merchants who have the best sales figures. Learn also the commentary of experts about the superior products. To find out this information you can use search engines (search engines).
  2. Measure demand for the product. In measuring the demand for the product, please make a list of keywords (keywords) related to your product. Suppose you become an affiliate product shoes. Look for brands shoes famous. Write some brands only. Use a search engine and enter these brands in the Keyword Selector Tool. Once you hit enter, you can see the sequence of the top brand in the search until the least. So, at this stage you can know how big the demand of visitors to your product. If in one month there are 100 visitors looking for your product, your product can be said one of the best-selling.
  3. Check the competition among sellers. Once you know your product attractive enough, continue your research by looking at the competition among sellers. There are two ways you can do to determine the level of this competition.
  • Use a Paid Search Listings. Paid search listings we use to find your competitor's affiliate list. You can use popular search engines like google, yahoo, or MSN for Paid Search Listings. Normally this menu is located at the top right corner and labeled "Sponsored Results". Later, you can enter keywords that you have created. If you use yahoo, you can click the View Bids Tool (http://uv.overture.com/d/search/tools/bidtool/). There you can see what your competitors are already advertising and bidding. It would be better if you enter a specific keyword. so you can know exactly how much your competitors.
  • Use Search Listings Ordinary. This is the same as when you use a search engine. Suppose you use google, just enter your keyword and press enter. If your keyword consists of more than one word, add quotation marks ("").

Do all the steps above. For all inter-related. If you do not do the above stages, there are losses that will be your responsibility. What is it?
  • If you do not see the market situation. Without see the market situation, you will not know if your product was already ancient. Trends and models are always changing. people usually prefer the new products. Then you need to you to up date information about what products are most popular now.
  • If you do not measure the demand for the product. If it does not take measurements to market demand, you will not know if your product has no takers.
  • If you do not check the competition. Without checking the level of competition, you will not know the competition you are facing highly competitive. And, perhaps just the price you sell the product too expensive compared to other products. In situations like this certainly will not sell your product.

So? ... Just do the steps above. Everything may seem complicated. But, if you do it one by one, all so easy.

Just do it!

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